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Every page on ppcandco.com, grouped by what it covers.
Paid search
- Paid search
- Google AdsSearch, PMax, YouTube, daily management
- Microsoft AdsBing, Copilot, cheaper leads
- Local Services AdsPay per lead, above everything
- Shopping and feedsMerchant Center, vehicle listings
- RemarketingSequenced and frequency capped
SEO
- SEO
- Technical SEOCrawl, index, speed, schema
- Local SEOProfiles, reviews, location pages
- Content strategyPages built from search demand
- SEO auditA prioritized fix list
Landing pages
- Landing pages
- Landing page designBuilt by the team running the ads
- Conversion rate optimizationMeasured on leads and sales
- Call and form trackingGA4, GTM, offline conversions
AI
- AI
- AI search visibilityBe the answer in ChatGPT and AI Overviews
- Custom AI toolsBuilt for agencies and businesses
- ReportingLive dashboards on our own platform
Industries
- Industries
- Law firmsPI, DUI, family, immigration
- Auto dealersSingle rooftops and groups
- Home servicesHVAC, plumbing, roofing, solar
- FranchisesCorporate control, local results
Guides
- Guides
- How much does Google Ads management cost?
- Should you run Performance Max?
- How to switch Google Ads agencies
- Google Ads account structure
- Local Services Ads vs Google Ads
- Why your Google Ads leads are bad
- How to show up in ChatGPT and AI Overviews
- Franchise PPC: corporate vs local control
- What a senior PPC strategist does that automation doesn't
- Google Partners All-Stars, and our 2015 win