Marketing Reporting Dashboards and Custom AI Tools

Marketing reports you can act on

Read in a minute, on a platform we built ourselves.

Live reporting dashboards for every PPC & Co client, running on a reporting platform we built ourselves. White-label reporting for agencies, and custom AI tools built for agencies and businesses that want to adopt AI without a development team.

Every PPC & Co client gets a live dashboard pulling Google Ads, Microsoft Ads, GA4, Google Business Profile and call tracking into one view, with a short written note from the strategist explaining what moved and why. The dashboards run on a reporting platform we built ourselves. Because we build the tools we use, we also build them for others: white-label reporting for agencies, and custom AI tooling for businesses that want to adopt AI without hiring developers.

What clients get

One dashboard per account, live, with spend, leads, cost per lead, conversion rate and pipeline contribution where a CRM is connected.
Location-level views and roll-ups for multi-location clients. Franchise marketing.
A weekly written note from the person running the account. Numbers without an explanation are a dashboard, not a report.
Monthly review call walking through the plan for the next month.
Your data stays yours; export any time.

White-label reporting for agencies

We built our reporting platform after years of assembling client reports by hand, and built it to be white-labeled: connected data sources, templated reports, AI-written commentary, scheduled delivery, all under an agency's own brand. It is opening to other agencies soon. If you run an agency and your reporting is a monthly scramble, get in touch and we will show you where it stands.

AI tools for agencies and businesses

Full page: Custom AI tools. Building our own reporting platform taught us how to put AI into a working product: what it is good at, where it hallucinates, how to keep it grounded in real data and how to make the output something a client can act on. We now do that for others.

For agencies: white-label reporting, AI-drafted client commentary, audit tooling, internal assistants that know your processes, integrations between the platforms you already use.

For businesses: lead qualification and routing assistants, review-response systems, internal knowledge tools, custom reporting, and the integration work that connects an AI model to your CRM, phone system or booking platform.

What we don't do: sell you a chatbot because it's fashionable. Every tool starts with the question of what decision it improves or what hours it saves, and we will tell you when the answer is "none."

Why an agency that builds software

Most agencies use whatever tools the platforms hand them and report what the tools report. We have run paid search since 2012 and built our own reporting platform because the available ones didn't tell clients what they actually needed to know. That same experience is what lets us judge when an AI-driven bid strategy or an AI-written page is wrong. AI search visibility.

What it costs

Client reporting is included in every engagement. White-label reporting for agencies is quoted on request. Custom AI tools are scoped and quoted per project. Pricing.

Frequently asked questions

Can my agency use your reporting platform without being a PPC & Co client?

That is the plan. It is being opened to other agencies as a standalone product; contact us for timing.

Do you build tools for businesses outside marketing?

Yes, where the problem is one we understand: lead handling, reporting, customer communication and integrations. We'll say no to things outside that.

Who owns the tool when it's built?

You do. Code, prompts and integrations are delivered and documented.

Which AI models do you use?

Whichever fits the task and your data requirements. We build so the model can be swapped.