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AI services for search & operations

From people who build the tools they use.

AI services from a team that ships its own software: AI search visibility, AI-powered reporting and custom AI tools, with a senior strategist judging the output.

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PPC & Co does three things with AI. It gets businesses cited in AI search, so that when someone asks ChatGPT, Perplexity or Google's AI Overview who to hire, you are a business the answer can find, describe accurately and name. It builds and runs its own reporting platform, the one every client dashboard here runs on. And it builds custom AI tools for agencies and businesses that want to adopt AI without a development team. All three come from the same place: search marketing since 2000, and enough time inside these systems to know what they get wrong.

What we do

  • AI search visibility Entity setup, crawler access, citable content and third-party presence, tracked monthly against a fixed panel of prompts. It's the work that decides whether you're named.
  • Reporting Live dashboards for every client, and white-label reporting for agencies, with AI-written commentary grounded in your real numbers.
  • Custom AI tools Lead qualification, review response, internal assistants, integrations between the platforms you already use. Scoped to a decision it improves or hours it saves.

Our position on AI in marketing

We use it every day: in bidding, in research, in drafting, in our own product. What we don't do is hand an account or a page to a tool and forward the output. Automated bidding learns the wrong signal when tracking is broken. Performance Max spends on brand when nobody excluded it. AI-written pages read like every other page in the market. Everyone has the tools. The value is in the person who knows when the tool is wrong, and that's what we sell, whether we're running your ads or building your software. Paid search, SEO.

Why an agency that builds software

Our reporting platform exists because the reporting tools available didn't tell clients what they needed to know. Building it taught us how AI behaves in a real product: what it's reliable at, where it hallucinates, how to keep it grounded in data. That's the experience behind both the visibility work and the tools we build for others.

What it costs

AI search visibility starts at $1,250 a month. Reporting is included for paid search and SEO clients, and white-label reporting for agencies is quoted on request. Custom tools are projects from $2,500, scoped after a call. Pricing.

Frequently asked questions

Is AI search visibility the same as SEO?
It sits on top of it. Most AI answers start from a search index, so the SEO foundation has to be sound; then the entity, content and off-site work make you citable.
Do you build tools for businesses outside marketing?
Yes, where the problem is one we understand: leads, reporting, customer communication and integrations. We'll say no to the rest.
Which AI models do you use?
Whichever fits the task and your data requirements. We build so the model can be swapped.
Should I block AI crawlers?
Not the search crawlers, if you want customers. Search crawlers such as OAI-SearchBot and PerplexityBot are separate from training crawlers such as GPTBot, and robots.txt controls each one on its own. Blocking the search crawlers is opting out of the channel.

Tell us what you want it to do.

A short call on the problem, whether AI is the right tool for it, and what a first version would take. We'll tell you if the answer is no.

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