Tampa, FL · nationwide
PPC & Co has done SEO since 2000, through every major shift in how search engines rank and, now, how AI systems answer. The work is the same four things it has always been, done properly: a site that can be crawled and read, content that answers the questions buyers ask, a local presence that's complete and reviewed, and the third-party authority that proves you're real. What's new is that the same foundation now decides whether you get named in ChatGPT and AI Overviews. Engagements are quoted per client.
What we do
- Technical SEO Crawl, index, rendering, speed, architecture, structured data, migrations. The foundation everything else depends on.
- Local SEO Google Business Profile, the review process, location pages and citations, for one location or hundreds.
- Content strategy Service, pricing, comparison and guide content built from search demand, with named authors and real dates.
- SEO audit A prioritized fix list, not a 400-item export. Credited against implementation.
- AI search visibility Entity setup, citable content and third-party presence so you're the answer in ChatGPT, Perplexity and AI Overviews. Lives in our AI services hub.
How SEO & paid search work together here
Most agencies sell one or the other. We run both, and the account gets better for it: search term data from paid campaigns tells us which organic content to build, the review process that drives Local Services Ads ranking also drives the map pack, and landing pages built for paid traffic become the model for organic service pages. Clients who run both with us pay less for SEO because half the research is already done. Paid search.
What SEO costs
Quoted per client after an audit, because a five-page local service site and a 5,000-SKU store are different jobs. Single-location local SEO, content and technical programs are each quoted per site. Six months is the honest minimum for organic results; we recommend it and don't require it. Pricing.
Who does the work
Shane K. Penrod, SEO since 2000, paid search since 2012, 2015 Google Partners All-Stars winner. Content written by people who know the industry and edited by him. No outsourced link farms, no AI-generated pages posted without a human who'll put their name on them.