Tampa, FL · nationwideDealer paid search has a specific problem: the OEM co-op program and the dealer's own marketing often run side by side, the inventory changes daily, and the agency running the ads rarely sees the DMS. We run Google and Microsoft Ads for single rooftops and dealer groups with the inventory feed at the center: vehicle listing ads, Shopping, model-level Search campaigns and dynamic landing pages that reflect what's actually on the lot. New, used, service and parts each get their own structure and their own budget.
How we structure a dealer account
- New vehicles by model, with campaigns for the models that carry the store and consolidated campaigns for the rest. Ad copy and pages update from the feed.
- Used and CPO separate, structured by body style and price band, with inventory-driven ads so a listing that sells stops advertising.
- Vehicle listing ads and Shopping from the DMS feed, cleaned and mapped, with local inventory for people searching nearby. Shopping and feeds.
- Service and parts as their own account or campaign set: oil change, tires, brakes, recalls, with pages and offers that match. Usually the most profitable and most neglected part of dealer search.
- Brand and conquest separated so you know what brand defense costs and what conquest actually earns.
- Dynamic landing pages by model and by VIN where the platform allows. Landing pages.
- Reporting per rooftop and rolled up for groups, with leads by source, model and department. Reporting.
Co-op & OEM programs
We work alongside OEM programs rather than against them. Where co-op requires an approved vendor, we run the dealer's own budget on what the program doesn't cover: used inventory, service, conquest and local intent. Reporting keeps the two clearly separated.
Experience
Auto dealers have been a core part of our book for years, single stores and groups, in Florida and beyond.
What it costs
Onboarding fee plus a tiered percentage of spend, 15 percent on the first $25,000 and less above it. Feed setup and Merchant Center are part of onboarding. Groups are priced per rooftop on a sliding scale. Pricing.