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Landing pages, CRO & tracking

The conversion half of paid search, built by our own team.

The conversion half of paid search, built by our own team: landing page design, conversion rate optimization and call, form and CRM tracking. Included with paid search management.

Half of every paid search result happens after the click: the page, the call button, the form, and whether any of it was tracked. Most agencies run the ads and hand the rest to a web vendor who has never seen the account. We build all of it ourselves, so the ad, the page and the tracking are written by the same team for the same search. For paid search clients it's included. Anyone else can buy each piece on its own.

What's in it

  • Landing page design Mobile-first pages matched to each campaign theme, with local variants per market and a call button at every scroll depth.
  • Landing page optimization Testing measured on the leads and sales your team reports back, so a page that doubles form fills with junk counts as a loss.
  • Call, form and CRM tracking Call tracking to keyword level, enhanced conversions, offline import of closed deals, GA4 configured properly, verified weekly.

Why one team builds all three

A page built once and never tested drifts away from the ads changing weekly. Tracking set up once and never verified breaks quietly and the bidding learns from garbage. Keeping page, testing and tracking with the team running the media is the only way any of the three stays right. Google Ads management.

For multi-location & franchise systems

One design, generated per location with the local number, address, reviews and services. We've run local page programs across hundreds of locations for national franchise systems. Franchise marketing.

What it costs

Landing pages are included with paid search management, one per campaign theme, and $300 each beyond that or on their own. Optimization of the pages we run ads to is included; on its own it starts at $500 a month. A tracking setup starts at $500. Pricing.

Frequently asked questions

Can you use my existing website pages?
Sometimes, after we've looked at them. A dedicated page usually converts two to three times better for paid traffic.
Do you build on my platform or yours?
Either. You own the pages and the code regardless.
Do you test on organic pages too?
Yes, with the same method and smaller expected gains.

Find out what your account is missing.

A senior strategist audits your Google Ads or Microsoft Ads account and sends you the findings in writing, with a 90-day plan. The audit is free.