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Landing pages, CRO and tracking

The conversion half of paid search, built by our own team.

The conversion half of paid search, built by our own team: landing page design, conversion rate optimization, and call, form and CRM tracking. Included with PPC management or run standalone.

Half of every paid search result happens after the click: the page, the call button, the form, and whether any of it was tracked. Most agencies run the ads and hand the rest to a web vendor who has never seen the account. We build all of it ourselves, so the ad, the page and the tracking are written by the same team for the same search. For PPC clients it's included. For everyone else it's available standalone.

What's in it

  • Landing page design Mobile-first pages matched to each campaign theme, with local variants per market and a call button at every scroll depth.
  • Conversion rate optimization Hypothesis-driven testing measured on lead quality reported back from your sales team, not on form fills.
  • Call, form and CRM tracking Call tracking to keyword level, enhanced conversions, offline import of closed deals, GA4 configured properly, verified weekly.

Why it's one department, not three vendors

A page built once and never tested drifts away from the ads changing weekly. Tracking set up once and never verified breaks quietly and the bidding learns from garbage. Keeping page, testing and tracking with the team running the media is the only way any of the three stays right. Google Ads management.

For multi-location and franchise systems

One design, generated per location with local number, address, reviews and services. We've run local page programs across hundreds of locations for national franchisors. Franchise marketing.

What it costs

Included in PPC management. Standalone pages, CRO programs and tracking setups are quoted after a short call. Pricing.

Frequently asked questions

Can you use my existing website pages?
Sometimes, after an audit. Usually a dedicated page converts two to three times better for paid traffic.
Do you build on my platform or yours?
Either. You own the pages and the code regardless.
Do you test on organic pages too?
Yes, with the same method and smaller expected gains.

Find out what your account is leaving on the table.

A senior strategist audits your Google or Microsoft Ads account and sends you the findings in writing, with a 90-day roadmap. Free, and yours to keep whether or not you hire us.