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SEO audits that end in a fix list

Not a 90-page PDF.

A full SEO audit covering technical health, content, local presence, authority and AI search visibility, delivered as a prioritized fix list any developer or marketer can act on. Written by a strategist doing SEO since 2000.

An SEO audit is a full read of why a site isn't getting the search and AI visibility it should, and what to do about it in what order. Ours covers five areas and ends in a single prioritized list, each item with its expected impact and effort, written so your developer or marketer can act on it without us. Most audits we see are tool exports with hundreds of "issues" and no judgment. This one is a strategist's opinion, backed by the data.

What's covered

  • Technical. Crawl, index, rendering, speed, architecture, structured data, redirects. Technical SEO.
  • Content. Which pages own which queries, which are cannibalizing each other, what's thin, what's missing, and whether the important pages are written so they can be cited.
  • Local. Google Business Profile, reviews, citations, location pages. Local SEO.
  • Authority. Backlink profile, brand mentions, and where you stand against the three competitors that matter.
  • AI visibility. Whether AI crawlers can reach the site, whether the entity is consistent across the web, and a prompt panel showing whether you currently appear in ChatGPT, Perplexity and AI Overviews for your core queries. AI search visibility.

What you get

A prioritized fix list (usually 20 to 40 items, not 400), a short written summary of the three things that matter most, and a call to walk through it. If we implement, the audit fee is credited.

Who it's for

Businesses whose traffic dropped and don't know why, businesses about to redesign or migrate, businesses that rank but never appear in AI answers, and businesses evaluating an agency's work.

What it costs

Quoted per site; single-location business sites are the simplest, multi-location and e-commerce take longer. Free with a paid search engagement. Pricing.

Frequently asked questions

How long does it take?
Five to ten business days from access.
What access do you need?
Google Search Console, GA4, and Bing Webmaster Tools if it exists. Read-only is fine.
Will you audit my current agency's work?
Yes, and we'll be fair about it. Good work gets called good.

Find out what is holding the site back.

Twenty minutes with a senior strategist on where the site stands, what we would fix first and what it would cost. If paid search is part of the picture, the account audit is free.