Request Free Audit

Home/SEO/SEO audit

SEO audits that end in a fix list

A prioritized fix list you can act on.

An SEO audit that ends in a prioritized fix list: crawl and index issues, technical debt, content gaps and AI visibility, each with an effort estimate.

  • Google Search Console
  • GA4
  • Google Business Profile

An SEO audit is a full read of why a site isn't getting the search and AI visibility it should, and what to do about it in what order. Ours covers five areas and ends in a single prioritized list, each item with its expected impact and effort, written so your developer or marketer can act on it without us. Most audits we see are tool exports with hundreds of "issues" and no judgment. This one is a strategist's opinion, backed by the data, with the three things that matter most on page one.

What's covered

  • Technical. Crawl, index, rendering, speed, architecture, structured data, redirects. Technical SEO.
  • Content. Which pages own which queries, which are cannibalizing each other, what's thin, what's missing, and whether the important pages are written so they can be cited.
  • Local. Google Business Profile, reviews, citations, location pages. Local SEO.
  • Authority. Backlink profile, brand mentions, and where you stand against the three competitors that matter.
  • AI visibility. Whether AI crawlers can reach the site, whether the entity is consistent across the web, and a prompt panel showing whether you currently appear in ChatGPT, Perplexity and AI Overviews for your core queries. AI search visibility.

What you get

A prioritized fix list, usually 20 to 40 items, a short written summary of the three things that matter most, and a call to walk through it. If we do the work, the audit fee is credited against implementation.

Who it's for

Businesses whose traffic dropped and don't know why, businesses about to redesign or migrate, businesses that rank but never appear in AI answers, and businesses evaluating an agency's work.

What it costs

$750 for a single-location business site. Multi-location and e-commerce sites take longer and are quoted. Free with paid search management. Pricing.

Frequently asked questions

How long does it take?
Five to ten business days from access.
What access do you need?
Read-only access to Google Search Console, GA4, and Bing Webmaster Tools if you have it. We never ask for a password.
Will you audit my current agency's work?
Yes, and we'll be fair about it. Good work gets called good.

Find out what's holding the site back.

Twenty minutes with a senior strategist on where the site stands, what we'd fix first and what it would cost. If you also run paid search, the account audit is free.