Request Free Audit

Free audit

A real audit of your real accounts.

Pick the audit, connect the accounts, and a senior strategist reads them. Written findings and a 90-day plan, in the same format as every proposal we send.

View access only. We never ask for a password and we change nothing during the audit.

Paid search audit

Google Ads and Microsoft Ads.

What we read: account structure, search terms and wasted spend, conversion tracking and what bidding is learning from, landing pages, Performance Max setup, budget pacing.

What we need: your Google Ads customer ID and, if you run it, your Microsoft Ads account number. We send an access request from our manager account; you approve it inside your account.

SEO & AI search audit

Your site, Google Analytics, Search Console and Business Profile.

What we read: crawl and indexing, site structure and templates, schema, the pages that earn traffic and the ones that should, local presence and reviews, and whether ChatGPT, Perplexity and AI Overviews can find and name you.

What we need: view access to GA4 and Search Console, and manager access to your Business Profile if you have one. Two minutes on our connect page.

Request the audit

What happens next

  1. We reply within one business day. For Google Ads and Microsoft Ads you will see an access request from PPC & Co inside your account. For GA4, Search Console and Business Profile you add ppclogin44@gmail.com; the email shows you where.
  2. A senior strategist reads the accounts. Not a tool, not a template. The same person who would run the account if you hired us.
  3. You get the findings in writing, prioritized, with the 90-day plan we would run and what it would cost. How long that takes depends on the size of the account; we tell you when to expect it once we can see it.
  4. We walk you through it on a 20-minute call and answer anything. If it makes sense to work together, the plan in your hands is the plan we start on.

What this audit is, and is not

It is a read of your actual accounts by someone with over a decade in paid search and twenty years in SEO. It is not a scan, a score, or a sales deck. We do not audit accounts we cannot see, so the connection step is required; that is what makes the findings specific to you and not a list of generic best practices.

Who it is for

Businesses spending $3,000 a month or more on search, or SEO programs with real traffic to lose. If you are earlier than that, the guides are the better start, and the discovery call is always open.

Frequently asked questions

Do I have to give you a password?
No. Google Ads and Microsoft Ads access is approved inside your own account. GA4, Search Console and Business Profile access is a view or manager role you grant to ppclogin44@gmail.com and can remove any time.
Can you change anything during the audit?
No. The access we request is read only, and we make no changes to any account unless you hire us and ask us to.
How long does the audit take?
Small accounts, a few business days once access is approved. Large or multi-location accounts, up to two weeks. We tell you the timeline once we can see the account.
Is it really free?
Yes. The audit and the written plan are free. If you want us to run the plan, that is the engagement, priced on the pricing page.
Why do you need connected accounts?
Because a useful audit has to look at your search terms, your conversions and your pages, not a screenshot. Without access we would be guessing, and you can get guesses anywhere.