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Industries where we've run real budgets

PPC and SEO for the industries where we know the search language, seasonality and compliance rules: law firms, auto dealers, home services and franchise systems.

Industries where we've run real budgets.

Not "we serve every vertical." These are the ones where we know the search language, the seasonality and the compliance rules.

Not "we serve every vertical." These are the categories where we know the search language, the seasonality, the compliance rules and the cost per click, because we've run accounts in them for years.

The industry decides most of the account before a keyword is chosen. In personal injury the lead is a phone call and intake decides whether it becomes a case, so call handling is part of the campaign. In home services demand splits between emergencies that convert in minutes and planned work that shops for weeks, and the two need separate campaigns and pages. Dealers live and die by the feed and by keeping new, used and service apart. Franchise systems need one structure that corporate can trust and franchisees can see. Each industry page below explains how a lead becomes revenue in that category, which channels fit, and what we build first.

  • Law firms Personal injury, DUI, family, immigration. Eight years on one personal injury account across three markets.
  • Auto dealers Single rooftops and groups. Inventory feeds, new and used split, service and parts.
  • Home services HVAC, plumbing, roofing, electrical, restoration. Emergency intent, LSA, call tracking to booking.
  • Franchises and multi-location Hundreds of locations under one structure. Corporate control, local results.

We also run rent-to-own and furniture retail, medical and elective practices, and B2B services and manufacturing accounts. Those categories don't have their own page yet; if you're in one, the PPC hub describes how the account would run and the audit is the fastest way to see what we'd change.

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