Tampa, FL · nationwideRemarketing shows ads to people who already visited your site, called, or gave you an email, across Google Search, Display, YouTube, Gmail and Microsoft. Done well it is the cheapest conversion channel in the account, because the audience already knows you. Done badly it is a banner that follows people for thirty days and makes them dislike you. We run it as a sequence: who saw what, how long ago, and what they should see next.
How we structure it
- Audiences by intent stage. Visited a service page, started a form, called but didn't book, became a lead but didn't close. Each gets a different message and a different budget.
- Search remarketing (RLSA) first. Bidding higher on people searching again after visiting is the highest-return remarketing there is and most accounts don't run it.
- Display and YouTube with strict frequency caps, short windows for local services (7 to 14 days) and longer for considered purchases (30 to 90 days).
- Customer match from your CRM: past clients for referral offers, open leads for follow-up, and exclusions so you don't advertise to people who already bought.
- Creative by stage, not one banner set for everyone.
- Exclusions that matter: converted leads, current customers, employees, competitors' IP ranges where possible.
What remarketing can't do
It can't fix a landing page that doesn't convert; it just shows more people the same problem. And it can't create demand. If the Search account isn't bringing the right people in, there's nothing to remarket to. It's the third thing we build, after structure and pages.
Privacy and consent
Audiences are built on first-party data with consent mode configured in Tag Manager, so the account stays compliant as tracking rules change and Google's modeling fills the gaps. Call and form tracking.
What it costs
Included in PPC management. Creative production for display and video is included at a standard cadence; larger creative programs are quoted. Pricing.