Guides

Direct answers to the questions business owners ask before hiring a search agency: what it costs, when Performance Max is a mistake, how to switch agencies, how to show up in ChatGPT.

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Written by the strategist who runs the accounts, updated when the platforms change, and built to answer the question in the first paragraph.

Paid search

How much does Google Ads management cost?
Should you run Performance Max?
How to switch Google Ads agencies without losing history
Google Ads account structure
Local Services Ads vs Google Ads
Why your Google Ads leads are bad
What a senior PPC strategist does that automation doesn't

AI search

How to show up in ChatGPT, AI Overviews and Perplexity

Franchise

Franchise PPC: corporate vs local control

Choosing an agency

Google Partners All-Stars, and our 2015 win

Find out what your account is leaving on the table.

A senior strategist audits your Google or Microsoft Ads account and sends you the findings in writing, with a 90-day roadmap. Free, and yours to keep whether or not you hire us.

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