Tampa, FL · nationwideWritten by the strategist who runs the accounts, updated when the platforms change, and built to answer the question in the first paragraph.
These are the questions prospects ask us on the first call, answered the way we answer them on the call: what Google Ads management costs and what the fee models hide, when Performance Max helps and when it burns budget, how to move agencies without losing your account history, why one big campaign underperforms five themed ones, whether Local Services Ads or Google Ads belong in a law firm or home services plan, why leads go bad and how tracking causes it, and what it takes for a local business to be cited by ChatGPT and Google's AI Overviews. Every guide is written by Shane K. Penrod, links to its sources and shows the date it was last reviewed.
Paid search
- How much does Google Ads management cost?
- Should you run Performance Max?
- How to switch Google Ads agencies without losing history
- Google Ads account structure
- Local Services Ads vs Google Ads
- Why your Google Ads leads are bad
- What a senior PPC strategist does that automation doesn't