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For years we were the team behind other agencies. Now you get us directly.

PPC & Co is a senior-led paid search, SEO and AI marketing agency in Tampa, Florida, founded and led by Shane K. Penrod. 2015 Google Partners All-Stars winner. SEO since 2000, paid search since 2012. Month to month; you own your accounts.

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Shane K. Penrod, founder of PPC & Co — **Shane K. Penrod**, founder and senior strategist. He leads strategy on every account and is the person on your kickoff call.

Where this started

Shane got into search from the hosting side. In 1997 he was running sales and marketing for a colocation and web hosting company, and the customers who signed up kept asking the same question: now that the site is up, how do people find it? Answering that question became the job. He started doing SEO for hosting clients in 2000, co-founded a new hosting company shortly after the one he worked for was acquired, and in 2012 opened his first Google Ads account for a client who needed leads faster than organic could deliver. He has run paid search every day since.

Most of those early clients had a website and nothing else. No landing pages built to convert, no listings, no tracking, no content. Often the site itself needed rebuilding around a page that actually turned a visitor into a call. We built all of it, and some of those businesses are still clients today. A few of them are in the case studies.

Who we have done this for

The range is wide on purpose. Local service businesses on modest budgets. Dealership groups with multiple rooftops across brands like Jaguar, Ford and Hyundai. Home services companies: HVAC, solar, plumbing, roofing. Retail and e-commerce. A personal injury firm whose Google Ads budget grew to multiple six figures a month across three markets and stayed with Shane for eight years. Franchise systems with hundreds of locations under one account structure. Enterprise accounts in legal, industrial and SaaS, managed while Shane was a senior strategist inside a national agency.

Every one of those accounts needed the same things underneath: campaigns built to target exactly what the client wanted more of, a structure that matches how people actually search, landing pages built to convert, call and form tracking that feeds clean data back to the bidding, and content and citations that give the business a foundation search engines trust. Budgets change. The stack does not. We know how to build it, scale it and keep it profitable, because we have done it at every size.

What has changed is how much of it we can now see and act on at once. AI runs across every one of those layers today: agents watching the account, the competitors and the market, models doing the research and the drafting, and a strategist with twenty years of judgment deciding what actually ships. Same stack, far more eyes on it.

Why PPC & Co exists

Before the agency had its own name, Shane ran paid search as the white-label desk for other agencies, and later led enterprise accounts, sales calls and strategy at one of the largest agencies in the country. He built the campaigns, the pages and the tracking while someone else's logo went on the report.

That work showed him both sides of the relationship. He saw what clients pay for and what they actually get. He sat in the kickoff call where the senior person sells the account, then watched it handed to whoever had capacity that month. He watched specialists make changes for the sake of looking busy, and reports go out full of numbers the client never asked about while the one number they cared about went unmentioned. He also saw what agencies struggle with on their side: unclear goals, no history on the account, and promises made in the sales process that the delivery team could not keep.

PPC & Co was built to fix that from both directions.

You will never be handed to an intern or a junior specialist. Every new client meets with Shane to walk through goals, account history and what has already been tried. Shane writes the game plan personally, scoped to what can actually be accomplished with your budget and timeline, not what sounds good on a sales call. And you are never the one who has to make sure the details are covered: conversion tracking firing, call tracking connected, forms working, new pages right on a phone. Those are the things most agencies learn on the client's dime. We have already learned them.
We report on what matters, before you ask. Every report leads with the numbers that decide whether the account is working, in plain language, with what we changed and why. And we only change things that move the needle. An account that is working gets tested and improved, not churned to look busy.
Everything is done by our own team. Strategy, design, development, content and tracking, by people who have worked together for more than ten years. Nothing gets farmed out to a white-label shop or an offshore vendor you will never talk to.
You own everything. Your ad accounts, your data, your site, every page we build. Month to month, no lock-in.
Pricing is competitive for the level of work. We are not the cheapest option, and we are a long way from the most expensive. Pricing is on one page.

What changed, and where we are going

Search marketing changed more in the last six months than in the fifteen years before it. Google's bidding runs on machine learning. Buyers ask ChatGPT and Gemini before they search. Work that used to take a team a week, like a full competitive audit, a hundred landing page variants, or a content plan mapped to every question a customer asks, now takes an afternoon if you know how to run it. A year ago most of that was not available to a business our clients' size at any price.

We have not been watching this from the sidelines. We built our own reporting platform, because nobody on the market reported the way we knew it should be done, and we are now opening it to other agencies. We run language models across research, drafting, campaign structure, tracking QA and reporting every day, and we have learned exactly where they are reliable and where they are a liability if nobody experienced is checking the output. Knowing the difference is the job now.

Here is what that means in practice. We used to spend most of the day looking for problems: a tag that stopped firing, a competitor that changed their offer, a campaign drifting off target. Now agents do the looking. They monitor results, competitors, market conditions and the account itself around the clock, and flag what matters. That gives us eyes everywhere, and it gives us the day back to do the work that actually moves the number: testing, improving, and pushing every dollar toward a better return on ad spend. We are in front of what is happening in your account, not behind it.

That experience is also the part clients get the most value from. Every engagement includes a working session on where AI fits in your business, not just your marketing: where it can take real work off your plate, where it should not be trusted yet, and how to roll it out in a way that is safe, measurable and proven before it touches a customer. Most businesses do not need another vendor selling them AI. They need someone who has already made the mistakes and can walk them through it.

For most clients, PPC & Co ends up being the one place they go for anything digital: website design and hosting, email, content, local citations, tracking, paid search, SEO and the AI tools that sit on top of all of it. How we think about AI.

Since 2000Search marketing, before Google Ads existed

Since 2012Paid search, Google and Microsoft

All-Stars 2015Google Partners competition winner

Eight yearsLongest engagement, multiple six figures a month at peak

HundredsOf locations in the largest franchise system under one structure

Our own teamDesign, development, content and tracking, together 10+ years

Start with a free account audit.

A written read of your account and the 90-day plan we'd run. Pricing is on one page. Or read what a senior strategist does that automation doesn't.

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