SEO content strategy

Content strategy is deciding which questions your business should be the answer to, then building the pages that answer them better than anyone else and in a form search engines and AI systems can quote. Most business content fails on the first step: it's written about the company instead of about the customer's question. We start from search demand and from what your sales team hears on calls, and we write with named authors, real specifics and real dates, because that is what both Google and AI answers now reward.

What we build, in priority order

1. Service pages that answer what it is, who it's for, what it costs and what happens next, with the questions buyers ask as sections of the page.
2. Pricing and cost content. "How much does X cost" is the most-cited page type in AI answers and most businesses refuse to write it. Our own pricing page is the model.
3. Decision and comparison content. X vs Y, how to choose, when it's a mistake. The questions people ask ChatGPT before they ever search for a vendor.
4. Industry and location pages with real detail, not templates.
5. Guides on the problems your customers have, with first-hand observation and numbers with a stated basis.
6. Case studies with situation, what was wrong, what changed and what you'd do differently.

How we write for AI answers as well as rankings

Headings phrased the way the question is asked. The answer in the first two sentences under it. Passages that make sense lifted out of the page. Tables and lists where the content is comparative. A named author with a real bio and a real updated date. No year in the title, because it looks stale the day the year changes. AI search visibility.

Who writes it

Writers who know the industry, edited by a strategist who has done SEO since 2000. We use AI tools for research and drafting where they help and we say so; the judgment about what's true, what's specific and what a buyer needs is human, and the author name on the page is a real person who stands behind it.

What it costs

Content programs are quoted per client by page count and research depth. Single pages, guides and case studies are quoted per piece. Included at a set cadence in SEO engagements. Pricing.