PPC Landing Page Design, Built by the Team Running the Ads

A landing page is the second half of every paid search campaign. We design and build them ourselves so the page, the ad and the keyword are written by the same team for the same intent. Pages are mobile-first, load in under two seconds, and track every call, form and chat back to the campaign that produced it. For PPC clients the pages are included in management. For everyone else they are quoted per page or per program.

Why the agency running the ads should build the pages

When a web company builds the page and an agency runs the traffic, nobody owns the conversion rate. The page gets built once, the ad gets changed weekly, and the two drift apart. We have taken over dozens of accounts where the highest-spending campaign was landing on a page written for a different service.

Because we run the ads, we know exactly which search terms are arriving and what those people expect to see. The headline matches the query. The offer matches the ad. The form asks for what the sales team needs and nothing more.

What a PPC landing page needs that a website page doesn't

One job. No main navigation, no footer full of links, one action.
The headline answers the search. If they typed "same-day AC repair," those words are in the H1.
A sticky call button on mobile. Most local service leads call; the number must be one tap away at every scroll depth.
Trust in the first screen. Reviews, licenses, years, guarantees, awards and badges that are genuinely yours.
Local proof. City name, service area, real address, real photos.
Speed. Under two seconds on a phone on a cellular connection. Google prices slow pages higher.
Tracking that survives. Call tracking, form tracking and chat tracking wired through Tag Manager and verified weekly.

Local variants for every market

For multi-location and franchise clients we build one proven template and generate a variant per market, each with the local number, address, reviews and service list. Structure and messaging stay consistent; the details change. We have run this across hundreds of locations for a single brand. Franchise marketing.

How we test

Every page starts with a hypothesis and a baseline. We rotate headlines, offers, form length and hero treatment against real lead quality, not just form fills, because a page that doubles submissions with junk leads is a loss. Winners become the new baseline. Tests and results are logged in the monthly report.

What it costs

Included in PPC management for accounts we run. Standalone pages and multi-page or franchise template programs are quoted after a short call. Build times are one to two weeks for a single page, longer for programs. Pricing.

Who builds it

Shane K. Penrod has been building pages for search traffic since 2000 and built the first landing page and Google Ads campaign for a law firm whose paid search we then ran for eight years, growing to multiple six figures a month. The team has built landing pages for law firms, dealerships, home services, rent-to-own retail and franchise systems. About Shane.

Frequently asked questions

Do I need a landing page if my website already has a service page?

Almost always. Website pages are built to inform and to link elsewhere. Landing pages are built to convert one kind of visitor, and they typically convert two to three times better for paid traffic.

Do you build on my site or host the pages?

Either. We can build in your CMS, on a subdomain, or on our own hosting with your domain. You own the pages and the code regardless.

Can you fix my existing pages instead of building new ones?

Yes. A page audit against the checklist above is part of every PPC onboarding, and often the fastest win is a rebuilt hero and a sticky call button on a page you already have.

Do you design or just build?

Both. Design, copy, build, tracking and testing are all done here.

Landing page design for paid search