Tampa, FL · nationwideA landing page is the second half of every paid search campaign. We design and build them ourselves so the page, the ad and the keyword are written by the same team for the same intent. Pages are mobile-first, load in under two seconds, and track every call, form and chat back to the campaign that produced it. For paid search clients the first page for each campaign theme is included. Additional pages, and pages for anyone else, are $300 each.
Why the agency running the ads should build the pages
When a web company builds the page and an agency runs the traffic, nobody owns the conversion rate. The page gets built once, the ad gets changed weekly, and the two drift apart. We've taken over dozens of accounts where the highest-spending campaign was landing on a page written for a different service.
Because we run the ads, we know exactly which search terms are arriving and what those people expect to see. The headline matches the query. The offer matches the ad. The form asks for what the sales team needs and nothing more.
What a PPC landing page needs that a website page doesn't
- One job. No main navigation and no footer full of links, so there's one thing to do.
- The headline answers the search. If they typed "same-day AC repair," those words are in the H1.
- A sticky call button on mobile. Most local service leads call; the number must be one tap away at every scroll depth.
- Trust in the first screen. Reviews, licenses, years, guarantees, awards and badges that are really yours.
- Local proof. City name, service area, real address, real photos.
- Speed. Under two seconds on a phone on a cellular connection. Google prices slow pages higher.
- Tracking that survives. Call tracking, form tracking and chat tracking wired through Tag Manager and verified weekly.
Local variants for every market
For multi-location and franchise clients we build one proven template and generate a variant per market, each with the local number, address, reviews and service list. Structure and messaging stay consistent; the details change. We've run this across hundreds of locations for a single brand. Franchise marketing.
How we test
Every page starts with a hypothesis and a baseline. We rotate headlines, offers, form length and hero treatment and judge them on real leads and sales, because a page that doubles submissions with junk leads is a loss. Winners become the new baseline. Tests and results are logged in the monthly report.
What it costs
Included with paid search management, one page per campaign theme. Additional pages and standalone pages are $300 each, one time. Multi-page and franchise template programs are quoted. A single page takes one to two weeks to build, programs longer. Pricing.
Who builds it
Shane K. Penrod has been building pages for search traffic since 2000. He built the first landing page and Google Ads campaign for a personal injury client whose paid search we then ran for eight years, growing to multiple six figures a month. The team has built landing pages for law firms, dealerships, home services, rent-to-own retail and franchise systems. About Shane.