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Custom AI tools that do a job

Built by a team that ships its own software.

Custom AI tools that do one job well: lead routing, reporting, content pipelines and internal assistants, built by a team that ships its own software.

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PPC & Co builds custom AI tools for agencies and businesses that want to adopt AI without hiring a development team. Every tool starts with one question: what decision does it improve, or what hours does it save? If the answer is "none," we say so. The team built and runs its own reporting platform, so the work comes from shipping real software.

What we build

For marketing agencies

  • White-label reporting with AI-written commentary grounded in the client's actual numbers. Reporting.
  • Audit tools that read an ad account or a site and produce a prioritized findings list in your format.
  • Internal assistants built on your processes, templates and past work, so a new hire answers like a senior one.
  • Proposal and brief drafting from a call transcript and a CRM record.
  • Integrations between the platforms you already use: ad accounts, GA4, call tracking, CRM, project management.

For businesses

  • Lead qualification and routing: reads inbound calls, forms and chats, scores them against your criteria, and routes to the right person with a summary.
  • Review response systems that draft on-brand replies for approval, and flag the ones that need a human first.
  • Internal knowledge tools over your documents, policies and pricing, so staff stop asking the owner.
  • Customer communication: appointment reminders, follow-ups and status updates that pull from your booking or CRM data.
  • Custom reporting that answers the three questions you ask every Monday.

How a project runs

  1. Scoping call. What decision or hours are at stake, what data exists, who uses it.
  2. Written scope with a fixed price, what's in, what's out, and what "done" means.
  3. Build on your accounts and your data, model chosen for the task, swappable later.
  4. Pilot with the people who'll use it, measured against the scoping goal.
  5. Handoff. Code, prompts, integrations and documentation delivered. You own it.

What we won't do

We won't sell you a chatbot because it's fashionable. We won't build something that needs a person to check every output, because that's worse than no tool. And we won't lock you into a model, a vendor or us.

What it costs

Projects start at $2,500 and are scoped after a call. A tool with a clear job and one or two integrations is the simplest to scope. Ongoing support and improvement is optional and billed monthly. Pricing.

Frequently asked questions

Do we need a developer on our side?
No. We need access to the systems the tool touches and someone who knows the process.
Which models do you use?
Anthropic, OpenAI, Google and open models, chosen per task and per your data requirements. Tools are built so the model can be changed.
Is our data used to train anything?
No. Your data stays in your accounts and is used only to run your tool.
How long does a build take?
Two to eight weeks for most defined tools, depending on integrations.

Tell us what you want it to do.

A short call on the problem, whether AI is the right tool for it, and what a first version would take. We'll tell you if the answer is no.

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