Case studies

Names are withheld at the clients' request. More case studies are on the way.

Each case follows the same shape: where the account started, the decisions we made and why, what changed, what we would do differently, and how the engagement ended. The numbers come from the ad platforms and analytics with the same conversion definitions before and after, and the limitations are stated rather than hidden. The first case below is the personal injury account that built the playbook we run on every account today: themed campaigns with one intent each, a landing page per intent, call tracking to keyword level, and a review process that turns closed cases into stars in the ad.

Personal injury law firm: eight years, three markets

Three markets, 2014 to 2022. Built the firm's first landing page and Google Ads account, scaled to multiple six figures a month at peak, and grew Google reviews from a handful of bad ones to hundreds at 4.8. The account that built our playbook.

What every account here has in common

Structure by intent before anything else. Landing pages and tracking built by the same team running the media. A written 90-day plan, then another. And a section in every case study on what we'd do differently, because that's where the next client's advantage comes from. How we run paid search, Pricing.