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Google Partners All-Stars, and our 2015 win

What the competition judged, what winning it involved, and what it says about an agency.

By Shane K. Penrod

Published · Updated · 1 min read

Key takeaways

  • Google Partners All-Stars was a competition Google ran among its partner agencies, judged on client account growth and on following Google's best practices.
  • The winners were flown to Google's headquarters in Mountain View for the All-Stars Summit with Google's product teams.
  • Shane K. Penrod won it in 2015 at the agency where he built and ran every Google Ads account.
  • The win shows the accounts grew during the competition window by Google's own data, which takes work every business day rather than weekly check-ins.
On this page
  1. Our 2015 win
  2. What it says about an agency

Google Partners All-Stars was a competition Google ran among its partner agencies. Agencies were judged on how much they grew their clients' accounts and how closely they followed Google's own best practices, and the winners were flown to Google's headquarters in Mountain View for the All-Stars Summit. Our founder won it in 2015.

Our 2015 win

Shane K. Penrod at Google headquarters in Mountain View for the 2015 Google Partners All-Stars Summit
Shane K. Penrod at Google headquarters in Mountain View for the 2015 Google Partners All-Stars Summit.

In 2015 Google named the Tampa agency where Shane K. Penrod built and ran every Google Ads account a Google Partners All-Stars winner. Google flew the winners to Mountain View that August and put them up for the All-Stars Summit: three days of sessions with Google's product teams and time with the engineers who build the ad platform.

The person who ran those accounts is the person behind PPC & Co.

What it says about an agency

That the accounts it managed grew and performed during the competition window, as measured by Google's data, not the agency's slide deck. That the people running those accounts were in them every business day, because you don't win a performance competition by checking in weekly. And that the agency has been in the room with Google's product teams, which is useful when something in an account behaves strangely and you need a straight answer.

About PPC & Co. Google Ads management.

Paid searchHow much does Google Ads management cost?What agencies charge, the four ways they charge it, and what the fee should include.Read the guide →Paid searchShould you run Performance Max?The three conditions that decide whether Performance Max adds leads or takes credit for them.Read the guide →Paid searchHow to switch Google Ads agenciesHow to change agencies without losing account history, tracking or a month of leads.Read the guide →
Shane K. Penrod

Shane K. Penrod, founder of PPC & Co

Search since 2000, paid search since 2012, 2015 Google Partners All-Stars winner. Writes every guide on this site.

More about Shane →LinkedIn →

Next steps

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Contact

support@ppcandco.com
Tampa, Florida, working nationwide

Founded by

Shane K. Penrod, 2015 Google Partners All-Stars winner. About the agency