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Google Partners All-Stars, and our 2015 win

Google Partners All-Stars was a competition among Google's partner agencies, judged on client account growth and Google's best practices, with winners flown to Google headquarters. Our founder won it in 2015.

By Shane K. Penrod · Updated

Google Partners All-Stars was a competition Google ran among its partner agencies. Agencies were judged on how much they grew their clients' accounts and how closely they followed Google's own best practices, and the winners were flown to Google's headquarters in Mountain View for the All-Stars Summit. Our founder won it in 2015.

Our 2015 win

Shane K. Penrod at Google headquarters in Mountain View for the 2015 Google Partners All-Stars Summit
Shane K. Penrod at Google headquarters in Mountain View for the 2015 Google Partners All-Stars Summit.

In 2015 Google named the Tampa agency where Shane K. Penrod built and ran every Google Ads account a Google Partners All-Stars winner. Google flew the winners to Mountain View that August and put them up for the All-Stars Summit: three days of sessions with Google's product teams and time with the engineers who build the ad platform.

The person who ran those accounts is the person behind PPC & Co.

What it says about an agency

That the accounts it managed grew and performed during the competition window, as measured by Google's data, not the agency's slide deck. That the people running those accounts were doing daily work, because you don't win a performance competition by checking in weekly. And that the agency has been in the room with Google's product teams, which is useful when something in an account behaves strangely and you need a straight answer.

About PPC & Co. Google Ads management.

Shane K. Penrod

Founder of PPC & Co. SEO since 2000, paid search since 2012, 2015 Google Partners All-Stars winner. Leads strategy on every account and writes every guide on this site.

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